I handle marketing and communications the business development, including sales and marketing, for a tech company. I have a personal blog but needed a separate place to corral meta work stuff.
My areas of interest are integrated marketing, customized multi-touch, branding, experiential marketing, internal marketing, new media and how traditional businesses are actually using it (as opposed to how the early adopters and buzz builders allege they are using it), marketing v. Web 2.0, marketing v. sales v. business development, the new values of web analytics, marketing that falls outside the disciplines of B2C or B2B, and how to make a company marketing-friendly from the top down.
My market is a niche and my sales cycle is long, which means lots of trial-and-error can get costly, and there is little or no successful precedent. My job means conjuring creative workarounds to combat situations where traditional outreach isn’t an option. If you want to talk more about those solutions and my lessons learned, email me from a work domain. (I’m happy to talk shop as long as you aren’t a competitor, which is highly unlikely.)
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